Your Search Advisor is a PPC agency that gets it. Unbounce customers since 2010, their focus is on maximizing the ROI of their clients’ PPC campaigns –and not just increasing their ad spend.  

Founded by Andrew Miller in Richmond, Virginia, the agency has spent the last seven years working with clients that operate locally and nationally. When Andrew presented one of his most tenured clients - custom home builder Mitchell Homes - with the idea of testing geo-specific dynamic landing pages, they jumped at the chance. The company’s decision to build targeted landing pages with Unbounce in the first place had already increased their conversions exponentially and reduced their cost-per-lead by 75%.

Mitchell Homes is based in Richmond but builds homes in several surrounding areas. Andrew’s hypothesis was that targeting their landing pages by search location would increase relevance for the visitor. By customizing the text on the landing page to whatever area the searcher was interested in, they hoped to see an increase in conversions.

Before Dynamic Text Replacement, this would have meant building a page for each location.  A lot of work, especially when they’re still validating the hypothesis.

But with Dynamic Text Replacement, Andrew used Unbounce to build one landing page whose headlines change dynamically based on the location of the visitor. Prior to the test, visitors were served a static “Virginia’s Custom Home Builder Of Choice” headline. During the test, if someone searched from Richmond, the page dynamically responded and the headline became “Richmond’s Custom Home Builder Of Choice.”